Posts Tagged ‘personal’
Personal training sales can touch an individual’s life in a personal way! People have adopted and included this habitual and healthy way of living into their budget as a fixed cost. Living a healthy lifestyle is no longer an option for many, living healthy is a must and personal trainers are there to assist!
There are many wonderful outcomes within this field. A trainer can make top dollars; six figures to be exact. It’s normal for a trainer to make between $20-$90 an hour depending on his or her availability and schedule and most of all number clients they are training on a daily basis. As with many other businesses clients are vital in order to have a successful one. Trainers understand how importance of customer service and generating as many clients as they are able to.
When a trainer is with an organization the earnings are divided between the two. The percentage can vary depending on the stipulations the club may have with their trainers. Trainers can decide whether or not to train in or out of the gym and more commonly; both. That is one of the benefits of being a trainer; they are able to use their expertise outside of the gym. Trainers can market themselves and their services and the revenue that is made is 100 % theirs to keep.
Evaluation of a trainer’s knowledge is awarded with a certification. A trainer can not train without being certified and certification is awarded by an accredited establishment. A considerable amount of knowledge works well with exceeding prevalently in this line of work. Opportunities are endless for trainers. Progressing in the field of health can an option and many trainers choose to take the rout of owning their own facility, becoming consultants and athletic coaches.
When a person decides to speak with a trainer from the beginning to the end of the meeting that individual is being handled from an emotional level. The trainer is aware of the person’s needs and they use this tactic in order to score a deal.
Logically, handling the task can be unbeneficial for both the trainer and potential client. Therefore, tackling the task at hand is a more appropriate and way to go about things this is why a trainer will have the client indicate what it is they are trying to achieve and then a special tactic and how to go about executing it is established.
Open and professional communication between client and trainer is inevitable. The business will not succeed if there anything less. The responsibility of a trainer is endless. Having a charismatic, influential, attentive as well as edifying personality is not voluntary in this arena. Knowing what the client expects of the trainer is most important as well as the client understanding the same. Often, clients may feel a little discouraged when a certain assignment hasn’t been performed properly and goes with being acknowledged, so it makes the relationship graceful when the client’s hard work is commended.
Gaining and maintaining healthy eating habits is in high demand and preparation can be quite a duty for a person who isn’t familiar with the world of health.
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I think we are all aware that times have changed and while the business climate might be tougher then usual, I believe there is still plenty of opportunity to grow your personal training business. But businesses have to be flexible and adapt faster then ever before if they are going to stay profitable and continue to grow. With this in mind, here are my top ten picks to growing your personal training business. Apply each of these strategies and watch your business flourish.
1) Learn to connect with your customer. Yes, business is all about relationship building and making the customer feel good about their decision to buy and do business with you. This means listening 80% of the time and talking only 20%. A hard thing to do for most fitness professionals. When you listen, you demonstrate respect and interest in your client which serves to strengthen your relationship. People love to do business with people they know and like and being likeable improves your chance of receiving referrals.
2) Deliver value during each session. If you provide the same experience during each session and never change things then you are in danger of losing your client. They may start to think, “I’m not learning anything new or seeing any new results, maybe I’ll quit”. They may contemplate working with another trainer or just going it alone. However, if you deliver great value with each session they are more likely to stay with you. You should strive to come up with a new exercise every session even if you train the same person five times a week. Or offer a nutrition or fitness tip. The best compliment you can receive from a client is “I never know what’s coming during our session, I love the variety”.
3) Track everything your client does. Track your client’s progress then communicate any achievements the attain. If a client realizes they are making progress and achieving the results they desire they will continue to train with you. For example, if a client did two push-ups initially and are now up to ten, this is a chance to recognize and acknowledge their success. Never miss an opportunity for recognition and praise. The only way to do this is to keep track by recording it in their file.
4) Believe in your services enough to offer a significant guarantee. Early in my personal training career I decided I was willing to provide clients with a 100% money back guarantee. The guarantee was simple. If they did not see any results after three months of training I was willing to give them their money back. I knew that I had to work hard but so did the client. We were in it together. This allowed the client to feel how committed I was to their training and in eighteen years of training I never had anyone ask for their money back.
5) Take some risks. In order to grow your business you are going to have to take some risks. It’s great to do a lot of one-on-one training but perhaps you could think of otherways to maximize your revenue or broaden your market niche. Outdoor fitness classes are a great way to secure more income per hour and is all the rage. Why not jump on the band wagon and start offering this service to your clients. Or perhaps you have an idea for a completely new and innovative program. Are you letting fear get in the way of trying it? If yes, then bust out and take a risk. It could be the program you need to push your business growth to the next level.
6) Ask for referrals. If you’ve just cringed at the thought of asking for a referral you are missing a huge opportunity for business growth. I know most trainers don’t like to ask for anything but when it comes to referrals, it’s the easiest form of marketing and one just waiting to be explored. Your clients love you otherwise they wouldn’t continue to do business with you. They are eager to share their results with others and sing your praises. They are itching to refer other people to you, all you have to do is ask. You know this to be true because you refer people to businesses all the time. Think about the last restaurant you went to or the last movie you saw. If you liked the food and service or enjoyed the movie you readily told other people about it. If someone were to ask you, “where’s a good place to eat” you would tell them. When it comes to your clients you can simply let them know you have room for a few more people in your schedule and you would love an oppor
7)Offer a sample session and create a wow experience. I don’t know about you but when I go grocery shopping I love it when they have free food samples. It gives me an opportunity to try the item before I spend my money. If the item is nutritious, tasty and well-priced then I make the purchase. With so many items to chose from in the store I welcome the opportunity to try before I buy. Why not provide the same experience for prospects? Then wow them with an amazing experience and before you know it you will have a new client.
8)Let others say how wonderful you are. Part of growing your business requires the use of testimonials. People like to hear what others have to say about you. It’s far better for someone else to say you are the best thing since sliced bread then if you say it. As such, collect as many testimonials as you can. Use photos, video or both to send the message that other people who use your services are getting results, having fun and learning how to be healthy and fit.
9)Give away your expertise . I’m not kidding, don’t be afraid to give away your expertise. If someone asks for your help, advice or opinion don’t be afraid to tell them and share your knowledge. I’ve met a lot of people over the years who all seemed interested in getting involved in fitness. Many of them were “on the fence” not ready to fully commit to the process. Instead of trying to sell them, I took the approach of educating them and then staying in touch and sharing my expertise. Not all of these people became paying clients but some of them did and it’s because I wasn’t afraid to hold back. I can also feel good that I helped other people learn more about living a healthy lifestyle even though they never became clients.
10) Stay the course – be consistent I don’t know how many blogs, magazines, online articles or news papers you read on a daily or weekly basis. What I do know is there is no shortage of information available on how to grow your business. I believe the difference between a successful business and a not-so-successful business has more to do with what you are willing to action on a daily basis and how consistent you are. Stay the course and be consistent.
It’s not the large steps in life that usually make the biggest difference but the small steps we endeavour to take. I’m asking you to take small steps in applying some of these tips and see what kind of difference it makes in your personal training business. It’s easy to spin your wheels and get caught doing what you know over and over again. It’s quite something else to bust out of your zone of comfort and try something novel.
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For some people the idea of working out every day as a profession seems easy and exciting, possibly even like a dream job. For others it may be scary, but for many people the idea of entering the personal training business is a dream, maybe even an ambition they are actively striving towards. Yet, the actual reality of the business may be a lot more than they are expecting.
If you are considering the field of personal training as a profession or even as a part time job, you need to have a realistic view of what it is really like to do the job well. This is crucial because the trainers who become really successful and earn respect and loyalty from enough customers to make a nice living get there with lots of hard work.
The personal training business is anything but a light stroll through the park. It’s a full course Ironman marathon if you are doing it correctly.
Knowledge: This business is constantly changing. New research comes out which reveals new and exciting knowledge on the way the body works. A new form or style of exercise gets hot and everyone is looking for classes and instruction, or asking their personal trainers if they think it is something they could try.
A good personal trainer will keep up to date with all of the changes in the field. When a client asks them about a new form of workout, they will know all about it.
Even basic workouts with clients one-on-one require great amounts of knowledge. Trainers have to assess the current physical condition of each client along with considerations of their goals and come up with effective plans. These plans must change and progress at the appropriate times, and that takes a lot of knowledge.
Physical: Obviously, this is a physical line of work but most people do not think about what happens when a trainer has aching muscles, an injury, or is not feeling well. For the most part, they still have to get up and meet their clients or possibly even lead group sessions.
Another assumption is that trainers just sit back and bark orders at a client, who is doing all the work. Some trainers work this way, but they tend not to be the really successful ones. A good trainer works just as hard as the client, all the while encouraging and pumping up the client to keep them going.
Communication: Even someone with the perfect body and all the knowledge in the world can fail at this business if they do not have the appropriate communication skills. When working one-on-one with clients you have to know how to talk to them, and more importantly in this field is knowing how to encourage and inspire them. You have to make them believe they really can run that last mile, even though they are out of air and energy.
If you still think the personal training business is right for you, then chances are you’re ready to put out the heard work it takes to become successful.
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For the busy professional, long work hours often means that taking regular exercise is not necessarily at the top of their agenda. Most city jobs now are predominantly office bound, involve a lot of computer work, and the only moving around involved is coming into and leaving work. Lunches are often bought locally and not always very nutritious, so the whole work experience for a high percentage of people can be sedentary, stress ridden and generally quite unhealthy. Personal training in London is becoming very popular amongst busy professionals. Although many people use a gym on a regular basis, personal training is usually a more rigorous regime that people sign up for. Also the training becomes very much a part of their life and if they wish and can afford it, a personal trainer can come to their home first thing every morning before they go to work. Fitness trainers from companies like Detox-Fit are very much a part of these tailor made services and pride themselves on suiting the regime to the individual rather than the other way round. Regular training is good for the mind as well as the body and a good workout is better than an antidepressant pill any day. There is also the added benefit of a personalised service. For those that sign up for personal fitness training, the personal trainer can become someone that they see regularly for many years and like their hairdresser can becomes very much a trusted part of their working and social lives.
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You know, one thing that has always bothered me about the fitness arena are its trends. There is always something out there that’s the new thing, and next week, it’ll be something else. One trendy approach that has been milked and abused, at the expense of many paying personal training clients, is the method of “functional training. ” Allow me to explain.
Now, functional training in its original pure design is not bad at all and can be very effective. It is simply an approach to address specific functional needs. In most cases, this will be to enhance athletic performance in a specific sport. For example, if an individual skis as a hobby, there are certain “functional” and less traditional exercises that can be applied to enhance their balance and coordination. These functional exercises address the necessary functions of the respective sport. It is important to note, that even in these cases, traditional strength training approaches still serve as the foundation for the exercise regiment; the functional exercises should be supplementary.
The issue is that the vast majority of people who seek assistance from a personal trainer aren’t training for a specific sport; they want to look better, feel better about themselves, and be healthier. People will usually tell me “Chris, I want to lose weight” or “Chris, I want to work on firming my thighs” and so forth. Let me dedicate some time to explain just why these functional exercises don’t produce the same results to their traditional counterparts in addressing the aforementioned fitness goals.
When we are performing an anaerobic exercise it is for a very specific reason and we try to isolate a certain muscle group, i. e. performing a bicep curl to work your biceps or a chest press to work you chest. We have known for years and years and years that the best way to improve a body part is to isolate it and then exhaust it.
The problem with functional training for the purpose of achieving these results is that it does not isolate or exhaust a particular muscle group. Take for example performing a squat on a bosu ball (a common functional exercise for balance). Your legs are the strongest muscle group in your body; you can’t effectively use enough weight on a bosu ball while maintaining your balance to sufficiently exhaust your leg muscles to achieve improved firmness and shape.
Functional training truly is a legitimate approach; but it is only necessary for a few specific individuals with certain goals, and even then traditional forms of strength training need to be the foundation and building block. There is a science behind developing the human body and there are tested and proven traditional forms of exercise that will yield the greatest results those seeking to improve their figure/physique.
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